A new fully custom website, optimised for Google, reaching page 1 in just three weeks.
The Bright Connections Contact Centre serves as a connection between parents and children, assisting in the maintenance or re-establishment of contact when a parent has exited the family home.
Co-founders Natasha and Edson’s new website has enhanced their reputation as a reliable and efficient service provider.
The TL;DR
TAILWIND CSSThe Challenge
Natasha and Edson’s former employer had insufficient resources to provide the necessary support for families in Essex and nearby areas.
Recognizing the potential negative impact on children and families, they decided to create a child contact centre to address this need.
They needed a straightforward custom web solution that would be easily found on Google’s search engine.
The website was required to have a dedicated information page where local authorities, solicitors, CAFCASS officials, and private clients could discover how The Bright Connection could support families.
The Solution
After our initial kick-off call, we decided that the website should be custom-built with an integrated content management system for easy content updates.
It also needed to feature the centre’s location, a contact form for referrals, images of the facilities, details on amenities, and opening hours.
Once the website was built, I submitted it for indexing on Google and included meta descriptions for each page to enhance search engine optimisation and improve visibility in search results.
The Result
Just 3 weeks after going live, the website ranked on the page one for Google search results for the term “child contact centre essex” and Natasha and Edson began receiving new referral enquires weekly.
Being a new service provider, their website helped to bolster their credibility as a safe and effective service provider and The Bright Connections received an Enhanced NACCC Accreditation, evidence that the contact centre is operating at the highest standard.
Home Hero Area
The hero section features a headline that highlights the advantage sought by The Bright Connections target audience. Below this, you’ll find a short description of their service.
Gallery of Facilities
Images of the centre’s facilities are included to help build trust with visitors. These visuals provide reassurance to parents by showcasing a safe, welcoming, and professional environment, which is crucial for such a sensitive service.
Contacts Tab Selector
The section has clear navigation for The Bright Connections Contact services and a prominent “Connect with us today” button for inquiries. The design emphasises ease of use and encourages visitor engagement.
Referrals Contact Page
Visitors looking to begin the referral process will find a contact form on this page, along with downloadable information documents for more details. The centre’s location and opening hours are also provided here.
As a customer, The Bright Connection found Kwadwo easy to work with and always willing to make the required amendments when requested.
It was always easy to make contact with Kwadwo and he designed our website in a timely fashion, which we are very pleased with.
I would recommend his services to anyone.
Natasha Gregory, Co-Founder @ The Bright Connections